- Hideki Ishibashi
- NTT DOCOMO, INC.
- General Manager of Marketing Innovation Depart., Smart Life Biz. Company
As a General Manager of Marketing Innovation Department of NTT DOCOMO, INC. , he engages in leading the full-funnel digital transformation marketing business to support various corporate activities of diverse partners by our 96 million membership data base including their basic attributes, action and purchase history linked to each customer's ID.
Prior to docomo, he was an Executive Director of Dentsu Innovation Initiative, the R&D division of the Dentsu Group. Before that, he seconded to promotion department at NTT docomo, for joining the new launch project of d point business after engaging in media business and new business development for both clients and dentsu company for about 20 years. Some of his most impressive achievements are planning and launching R25, which is the most famous free magazine in Japan and New launch of Japanese government's green appliance eco-point business.
- What is ad:tech tokyo for you?
- A place inspired by cutting-edge challenges, where various practical wisdom intersects, where co-creation becomes the starting point for generating new values and perspectives beyond encounters, a place that inspires us to try new things from now onwards—I believe it's Ad-Tech.