2015/12/2 [14:10 - 15:00]
D-8 Gen Z and the new media mainstream
Today, the gap between those born before the web, and those 'born on the web' (Gen Z, age 5-19), is wide. Gen Z consumers are refashioning media and entertainment in their own image. Marketing, advertising, branding and fashion will be affected as a result. In this presentation we’ll home in on the core lessons for brands from this paradigm shift in culture.