Shinya Takeshita was born in Hiroshima, in 1975. He joined Nippon Telegraph and Telephone (NTT) in 1998. In NTT, he built his career in system integration , ad promotion and content distribution fields. Using the experience in NTT, Shinya joined Hakuhodo in 2006. Since 2006, he has been working as a marketing planner and committing mainly to brand marketing and digital campaign planning for variety of clients. For the last few years, he has been also engaged into development of smartphone app and integrated planning of online, offline and CRM using actual data that clients’ obtain ,such as sales and customers’ data.