Ayumu Taguchi began his career at International Data-communication operator in 1990. Primarily, Ayumu was involved with start-up of Internet provider business and since 1997, he worked for a start-up business related to video streaming and music distribution. In 2005, Ayumu joined a web consulting firm where he was promoted to Managing Director. Subsequently, he was in charge of corporate strategy planning of the parent company, IMJ corporation. In October 2012, Ayumu joined Sanrio where he leads the digital marketing around owned media.