2015/12/2 [10:00 - 10:40]
Every marketer, creative, planner, strategist and innovator wants to know where customers are headed. The problem?
The received wisdom on how to find out is wrong! In this inspiration-packed session Henry Mason, TrendWatching’s Managing Director, will reveal a powerful, counterintuitive secret: to anticipate what people will want next, stop looking at customers and start looking at businesses.
Covering key changes in consumer behavior and the key trends for 2016, Henry will show how to draw actionable insights from the way the world’s leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—are redefining customer expectations. Get ready to leave with some new perspectives on your next game-changing brand, product and marketing strategy!