2015/12/1 [10:50 - 11:30]
These days, marketing automation is getting a lot of attention as a new marketing method throughout the world.
Publisher should also get benefit from this change as well as advertisers. However, we cannot deny the fact that publishers, especially in Japan, cannot gain advertising sales as they deserve. The ecosystem between publishers and advertisers is likely to be not fair in Japan. Also, compared to the U.S. and European countries, advertisement rates are usually lower in Japan.
Jason Barnes, Vice President, APAC of PubMatic will take this keynote, with his career in premium publishing companies such as News Corp and FT.com. On his stage, he will re-educate today's unfair industry and talk about how to create a new ecosystem in the advertising technology industry.