2015/12/1 [14:40 - 15:30]
Ad campaigns can no longer live on their own. They require PR and social media to have real influence. What does this mean for your campaigns? Strategic integration of PR and social from the beginning ensures maximizing the impact of channel execution. This session will review many successful examples of integrated campaigns that relied on PR to achieve best results. We will look at this growing trend in the US and Europe with suggestions for best practices.