2015/12/1 [12:40 - 13:30]
D-1 Rethink Viewability and Ad Fraud
Enabling marketer’s stories to be heard through media quality
The panel will discuss the global rise in adoption of media quality metrics, independent third party measurement technology, and the advancements in programmatic technology that enables marketers’ messages to be heard. Scott Knoll will share the global media benchmarks and compare to the performance of the Japanese market. Takashi Tanemura will provide Nikkei’s perspective on how the Japanese publishers evaluate their media and how adopting media quality insights elevate the ability to maximize revenue while attracting advertisers’ budgets.